Anne Asensio joined Dassault Systèmes (3DS) in 2008 as Vice President of Design Experience.
She founded the Design Studio, a multidisciplinary team in innovation strategy by design (Design Experience), design research, design management and consultancy.

Advocating a participative approach with regards to new technologies and virtual universes, the Design Studio collaborates with Dassault Systèmes’ clients in various industry sectors as they transform their processes of ideation, creation and ultimately the value proposition for their end customers.

Anne was previously Executive Director in charge of Advanced Design for General Motors’ eight brands, Interior Design and Brand Character (2000-2007). She started her career with Renault as Design Director for the Twingo, Clio, and Scenic ranges (1987-2000).

Anne Asensio has been made Honorary Doctor at Umea University. She has won several design and innovation awards and plays an active role in strategic boards for companies and design schools throughout the world.